Browsing by Author "e02fcc69-390b-4fdf-b370-211ad0199e44"
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AN SMS AND USSD MODEL FOR LOCATION-BASED MOBILE ADVERTISING IN MICROENTERPRISES
MOSES MWANGI, THIGA (Kabarak University, 2014-09)Technological and financial limitations have hampered the effective advertisement of products and services by microenterprises thus limiting their contribution towards national economic growth. Recent advances in mobile ...