Browsing by Author "Jemaiyo Imamai, Beatrice"
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INFLUENCE OF CUSTOMER EMOTIONS ON CUSTOMER LOYALTY AMONG STAR-RATED HOTELS IN NORTH RIFT, KENYA
Jemaiyo Imamai, Beatrice; Mwaura, Peter; Kamau, Geoffrey G. (European Centre for Research Training and Development, 2019-07)With business competition becoming more intense, the most important issues that sellers face are on providing excellent quality products or services and keeping loyal customers to ensure long-term profit to their ...