Browsing by Author "Martin, Professor Ogutu"
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THE EFFECT OF INTERNET ADVERTISING ON ATTITUDE TOWARDS INTERNET ADVERTISING OF UNIVERSITY STUDENTS IN KENYA
Peter, Ogutu Robert; Martin, Professor Ogutu; Lilly, Professor Njanja (Kabarak University, 2014-11)The internet is fast emerging as an important advertising medium in Kenya. The enhanced ICT infrastructure in Kenya resulting in improved and faster internet connection along with a drop in prices for internet services ... -
THE MODERATING EFFECT OF SUBJECTIVE NORMS, PERCEIVED BEHAVIOURAL CONTROL AND GENDER ON THE RELATIONSHIP BETWEEN ATTITUDE TOWARDS INTERNET ADVERTISING AND PURCHASE INTENTION OF UNIVERSITY STUDENTS IN KENYA
Robert Peter, Ogutu; Martin, Professor Ogutu; Lilly, Professor Njanja (Kabarak University, 2014-01)Advertising through the internet is now an important source of consumer information as the number of internet users continues to increase. Internet usage trends and advertising in Kenya has been growing faster than any ...