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EFFECT OF BRANDING STRATEGIES ON POST GRADUATE STUDENTS’ CHOICE OF UNIVERSITIES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2017-11)
Branding in universities are alternatives to bring differentiation in order to attract the attention of stakeholders. The problem addressed by this study was to examine how branding strategies such as internal branding ...
EFFECT OF BRANDING STRATEGIES ON POST GRADUATE STUDENTS’ CHOICE OF UNIVERSITIES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2017-11)
Branding in universities are alternatives to bring differentiation in order to attract the attention of stakeholders. The problem addressed by this study was to examine how branding strategies such as internal branding ...