| dc.description.abstract | Since December 2019, the COVID-19 pandemic has had a devastating impact on te totel
industry leading to deep losses among industry players and forcing some to shut down
altogether. For those that would survive the crisis, their competitiveness could be at risk
unless they demonstrate strategic readiness. The competitiveness found in modern
organizations is, however, increasingly determined by the strategic readiness or
capability of it assets, notably technology. However, the strategic readiness of the hotel
industry needed to be established. Therefore, this paper explores the strategic
teachnology readiness of the star-rated hotels in Kenya for competitiveness in the Covid
19 pandemic environment. The paper is guided by the Chamberlain's theory of strategy.
A descriptive cross sectional survey design targeting 138 star-rated hotels in the country
selected through systematic random sampling. Data was collected using questionnaires
and interview schedules. Qualitative data was analyzed using content anaysis with the
aid of Nvivo software while quantitative data was analyzed using both ddescriptive and
inferential statistical analysis with the aid of SPSS version 24.0. Specifically, the study
used the bivariate regression model to assess the relationship between the variables. The
study found that technology readiness significantly influenced the competitiveness of
star-rated hotels in the Covid 19 pandemic environment in Kenya. There is need for the
hotels to adopt a more proacticve approach in setting their technological systems for any | en_US |
