| dc.description.abstract | The primary objective of the study was to address the knowledge gap concerning the effect of strategy implementation on business performance within the context of Kenya. The specific objectives of the study encompassed the assessment of how organizational culture, organizational leadership, organizational structure, and organizational resources impact the performance of clearing and forwarding firms situated in Nairobi, Kenya. The study drew guidance from the Resource-Based View Theory and Contingency Theory to direct its approach. The research design adopted for this inquiry was descriptive in nature. The targeted demographic for the study involved 184 managers hailing from 80 clearing and forwarding companies located in Nairobi, Kenya, including both operations managers and general managers. The selection of these 80 companies was accomplished through a simple random sampling method, while the inclusion of all 80 operations managers and 104 general managers within those companies were achieved through a census approach. The primary data required for the investigation was obtained via questionnaires. For supplementary data, a document check list was employed. The piloting process aided in enhancing the validity of the study instrument by identifying potentially confusing components and refining them. Cronbach's Alpha was utilized as an indicator of internal consistency. The pilot study was conducted in Mombasa, outside the primary research region. The Cronbachs Alpha average was 0.938 A. The data collected was predominantly quantitative in nature. The analysis of the quantitative data was performed using SPSS version 25 (Statistical Package for Social Sciences). The study encompassed both descriptive and inferential statistical techniques. Descriptive statistics involved the use of percentages, frequencies, measures of central tendency (mean), and measures of dispersion (standard deviation). The study's findings indicated an adjusted R square of 0.730, signifying that the performance of clearing and forwarding companies can be elucidated by four independent variables: organizational culture, organizational leadership, organizational structure, and organizational resources. The outcomes highlighted a significant positive correlation between organizational culture and the success of clearing and forwarding companies in Nairobi, as indicated by a regression coefficient of 0.88. Additionally, the data revealed a robust positive relationship between organizational leadership and the effectiveness of clearing and forwarding businesses in Nairobi, with a regression coefficient of 0.57. The study also showcased a substantial positive association between organizational structure and the performance of clearing and forwarding enterprises in Nairobi, with a regression coefficient of 0.271. Similarly, a noteworthy positive linkage between organizational resources and the effectiveness of clearing and forwarding companies in Nairobi was observed, with a regression coefficient of 0.152. | en_US |
