| dc.description.abstract | This study was undertaken with the primary purpose of determining whether there was
any correlation between the level of strategic planning on marketing performance’ technological
performance and financial performance of bank of Baroda. To accomplish this task, data was
collected from a sample of small number to present each of the bank’s department and customers
along with information from other Banks data base.
The focus was on correlation between strategic planning and marketing performance,
financial performance and technological performance.
The research was carried out using a questionnaires, opinions and observations, based
upon a purposive and simple sample of the bank in the target population. The data was analyzed
using the package of social science of statistics and analysis of Karl Pearson’s coefficient of
correlation as appropriate. The findings of this study revealed that there was correlation between
the level of planning activities carried out by a financial institution and the performance of the
bank as measured by the Return on Assets, the Return on Equity, and the Net Interest Margin,
customer satisfaction, quality of services, product quality, brand, brand name, time frame, costs,
efficiency and effectiveness. The findings also revealed that there was correlation between the
level of planning carried out by the financial institution and the management characteristics
measured. The findings also found correlation between the level of planning carried out and the
size of the bank’s departments within the target population. These results were consistent and
reaffirmed several prior studies indicating that there was correlation between the level of impacts
of strategic planning and performance of the bank output.
The findings also found correlation between the level of planning carried out and the size
of the bank’s departments within the target population. On overall the researcher found out that
there was a correlation between strategic planning and Marketing, Financial, Technological
performance. | en_US |
