Browsing Doctor of Philosophy in Business Administration by Subject "Competitor Focus"

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ANALYSIS OF EFFECTS OF ADOPTION OF MARKETING ORIENTATION ON SUCCESS OF MARKETING STRATEGIES IN MICROFINANCE INSTITUTIONS IN NAIROBI -KENYA

Nduati, Gidraph J. (KABARAK UNIVERSITY, 2020-05)

Successful marketing starts with a considered, well-informed marketing strategy. Contrary to earlier philosophies such as production orientation, marketing oriented organizations are driven by a shift towards a marketplace ...