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    • Browsing Master of Business Administration (MBA) by Subject
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    Browsing Master of Business Administration (MBA) by Subject "Brand Equity, Corporate Social Responsibility, Economic Responsibilities, Ethical Responsibilities, Legal Responsibilities, Philanthropic Responsibilities, Stakeholders"

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        ANALYSIS OF RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY OF SELECTED UNIVERSITIES IN KENYA 

        WAMBAYI, LORNA (KABARAK UNIVERSITY, 2016-11)
        This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business ...
      • Thumbnail

        ANALYSIS OF RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND BRAND EQUITY OF SELECTED UNIVERSITIES IN KENYA 

        WAMBAYI, LORNA (KABARAK UNIVERSITY, 2016-11)
        This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business ...

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