THE EFFECT OF TRUST AND COMMITMENT ON CUSTOMER SATISFACTION AMONG PRINTING FIRMS IN NAKURU COUNTY, KENYA
| dc.contributor.author | Wilson, Lochomoi | |
| dc.date.accessioned | 2021-10-29T10:14:47Z | |
| dc.date.available | 2021-10-29T10:14:47Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://ir.kabarak.ac.ke/handle/123456789/750 | |
| dc.description.abstract | Today’s marketing approaches is characterized by the narrow focus of attracting new customers and increasing the sales in order to deliver competitive advantage. As a strategic response, the business leaders are embracing approaches that aim at establishing sustainable and profitable relationships with their customers. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Kabarak University | en_US |
| dc.subject | TRUST AND COMMITMENT | en_US |
| dc.subject | PRINTING FIRMS | en_US |
| dc.title | THE EFFECT OF TRUST AND COMMITMENT ON CUSTOMER SATISFACTION AMONG PRINTING FIRMS IN NAKURU COUNTY, KENYA | en_US |
| dc.type | Presentation | en_US |
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