| dc.description.abstract | The study aimed at investigating the factors that lead to successful crowdfunding campaigns in Kenya.
The success factors of reward-based
crowdfunded
campaigns vary
in different
countries due to
differences
in cultures,
legal requirements,
social interactions, political and business environments.
With
very
minimal research
on crowdfunding
funding in Kenya,
the study therefore,
aimed at
analyzing
reward-based
crowdfunding
in Kenya
using Kickstarter
data, and identifying the crucial
factors
necessary
to run
a successful campaign. to
achieve
this objective,
the study used a multiple
regression
and Pearson
correlations.
The study found a statistically significant regression
equation hence
the
regression
model
was
considered
a
good
fit.
The
study
using
the
Pearson
correlations
analysis
found a very strong and positive statistical correlation between updates, amount pledged, backers,
and successful projects, moderate but positive statistical correlation between comments, new backers,
returning backers, and successful projects. However, there was a negative but insignificant correlation
between the goal, funding period, and successful projects. The novelty will be of great benefit to project
funders who want to run successful projects in Kenya. This is because the concept of crowdfunding
is still new in Kenya and has not been widely publicized, accepted, or researched. The results of this
study will guide potential founders on the do’s and don’ts of running a successful campaign. Finally,
the study recommends further research on the success factors of other crowdfunding models in Kenya
as the study solely focused on the reward-based model. | en_US |
