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Now showing items 21-28 of 28
EFFECTS OF SPORTS SPONSORSHIP ON PERFORMANCE OF KENYAN FIRMS INVOLVED IN SPORTS
(KABARAK UNIVERSITY, 2014-10)
Many companies make investment to sponsor the big sports events such as Olympics, world Cup and popular sports games. Effective promotional strategy involves strategic decisions about five factors target audience, objective ...
FACTORS AFFECTING STRATEGY IMPLEMENTATION IN GOVERNMENT PARASTATALS: CASE OF NATIONAL CEREALS AND PRODUCE BOARD OF KENYA
(KABARAK UNIVERSITY, 2014-06)
Many organizations are able to generate innovative strategic plans, but few are able to
successfully implement these plans. NCPB has a five year strategic plan that runs through
the year 2009 to 2013. East Africa Grain ...
FACTORS INFLUENCING ADOPTION OF INFORMATION COMMUNICATION TECHNOLOGY AMONG SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY (KENYA)
(KABARAK UNIVERSITY, 2014-10)
Many SMEs in the clothing industry in Kenya have faced severe competition, so they have adopted ICT to increase their productivities, as most of them indicated. This study investigated the factors influencing ICT adoption ...
A STUDY TO REDUCE UNACCOUNTED FOR WATER (A CASE OF NZOIA WATER AND SANITATION SERVICES COMPANY)
(KABARAK UNIVERSITY, 2014-10)
Water is an important natural resource, indispensable for life and also the backbone of growth
and prosperity for mankind. Kenya is a water scarce country with renewable fresh water per capita at 647m3 against the United ...
EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON THE PROFITABILITY OF COMMERCIAL BANKS IN KENYA
(KABARAK UNIVERSITY, 2014)
Every business takes birth, survives and grows with the consent and co-operation of the society. The society provides inputs to the business and accepts its output. Naturally the business owes everything to the society. ...
AN SMS AND USSD MODEL FOR LOCATION-BASED MOBILE ADVERTISING IN MICROENTERPRISES
(KABARAK UNIVERSITY, 2014-09)
Technological and financial limitations have hampered the effective advertisement of products and services by microenterprises thus limiting their contribution towards national economic growth. Recent advances in mobile ...
THE EFFECTIVENESS OF A RISK BASED SUPERVISION MODEL AS ADOPTED BY THE KENYAN CAPITAL MARKET
(KABARAK UNIVERSITY, 2014)
Risk based supervision (RBS) is a structured approach that concentrates on the identification of potential risks faced by firms and the assessment of the financial and operational factors in place to minimize and mitigate ...